Fujifilm Expands Presence with New Office in Cebu City

 

 

In response to the surging demand for its products andservices, FUJIFILM Philippines Inc. (FFPH) and FUJIFILM Business Innovation Philippines Corp. (FUJIFILM BI PH) have announced the relocation of their offices to a larger space in Cebu City.

 

The new office, strategically situated at Mercedes Benz Tower, Mindanao Ave Cebu Business Park, Cebu City, marks a significant move for the global leaders in innovation. This expansion aims to strengthen Fujifilm's foothold in the region, enabling the brand to better cater to the local market and provide an enhanced experience for customers.

 

The Cebu City office will serve as a hub for after-sales support, featuring a local repair center for digital cameras and endoscopy products. Additionally, it will host a showroom showcasing advanced cameras, cutting-edge printing machines, and business software solutions, offering customers an interactive experience with Fujifilm's latest innovations in imaging and document management technology.

 

Mr. Masahiro Uehara, President of FFPH, expressed confidence in the strategic move, stating, "This relocation reinforces our commitment to swiftly expand our local operations, making our products and services more accessible to the southern part of the country."

 

Adding his perspective, Mr. Hideaki Kato, President of FUJIFILM BI PH, mentioned FUJIFILM BI PH has almost 60-years’ experience in the Philippines and continuously provides document process innovation for Cebu customers. He also highlighted the synergy between the two entities, stating, "We are proud to unveil this new office, bringing us closer to our customers in Cebu and emphasizing the collaboration between FUJIFILM Business Innovation Philippines and FUJIFILM Philippines."

 

Fujifilm, renowned for its relentless pursuit of technological advancements and customer-focused solutions, leverages its photographic industry expertise to push growth in healthcare, materials, and business innovation. The company's new group purpose, "Giving our world more smiles," underscores its commitment to creating a brighter future in society.

 

For more information, visit www.fujifilm.com/ph & www.fujifilm.com/fbph.

 

 

PHILIPPINE BALLET THEATRE ABLAZE WITH PASSION

 

The Philippine Ballet Theatre’s triumph over daunting obstacles and hardships is a celebration of the company; resolute spirit that continues the revolutionary fighting spirit of its founders. Bold, Brave, and Beautiful, the company, and all the people behind it, continue to dream and fight, striving to see their dreams come to reality.

In 2023, the Company celebrated its dramatic emergence from the pandemic. With the revolutionary fighting spirit of the Company and the solid vision of Artistic Director Ronilo Jaynario, the company proved that they have stayed at the forefront of the industry. They closed the season with a warmly embraced full Filipino ballet “Ibalon”, an electric tour in the United States of America and their crowd favorite, “The Nutcracker”. This 2024, their journey continues as they prepare to take flight.

The Philippine Ballet Theatre proudly announces its vibrant 38th season. This season, PBT embraces the theme “Ablaze”. They begin the season with another brand new Filipino ballet “Sarimanok”. This ballet is ready to soar unveiling the beautiful tapestry of our culture.

“Sarimanok” is a dance of culture and myth. “Sarimanok” is a bird in Filipino Mindanao mythology. The magical bird with its majestic colors is the center of a love story between a mortal and a moon goddess.

This mythical creature, renowned for its vibrant feathers and captivating presence, takes center stage in a ballet that transcends the boundaries of time and culture. The ballet will be choreographed by the same creative team of “Ibalon”. Artistic Director Ronilo Jaynario will be choreographing the ballet with the music of Paulo Zarate. It is slated to premiere in early July.

“Music in Motion”, PBT’s second offering will be a mixed bill program of neoclassical works by artistic director Ronilo Jaynario with the music of maestro Raul Sunico. It will be a blend of familiar Filipino music brought to life through Philippine Ballet Theatre’s exquisite dancing. A flurry of emotions and diverse movement all packed in one show. In a dinner and dance format, this season offering is set to be performed sometime in September.

PBT will end their season with their crowd pleaser. “Nutcracker” is a tradition that is hard to resist. It not only serves as a ballet that ushers in the holiday spirit, it also serves as PBT’s advocacy project. With a cast of 100 dancers, it is able to educate young dancers from different schools regarding the remarkable discipline of ballet.

With a renewed passion for their advocacy, PBT will try to keep their fire burning for their advocacies. As of date they are scheduled to go on a local tour including Legaspi, Bicol, and Bacolod. The number of tour dates are increasing in number as we speak. The Company is also scheduled to go on an international tour this coming October to select cities in the United States of America.

Much has been accomplished but more is to be achieved. PBT is excited to engage with a wider range of audiences this 2024. A RESIDENT COMPANY OF THE CULTURAL CENTER OFTHE PHILIPPINES

CONTACT : (02) 632 8848 | (0912) 945 5151 | (0949) 325 2545 | (0995) 158 0538 | secretariat@pbt.ph